Navigating Uncharted Waters: How The Internet is Changing PR and Media Ethics

PRSA Silicon Valley

Navigating Uncharted Waters: How The Internet is Changing PR and Media Ethics

*Location:*	*Date:*
Cooley Godward Kronish 3175 Hanover Street Palo Alto, CA 94304	Tuesday, Oct. 30, 2007 8:00 AM - 9:30 AM

Details

The rise of bloggers and other Internet-based social media, are roiling both the PR industry and the media. In the process, new ethical questions are emerging regarding how the Internet is changing the traditional roles of both journalists and PR professionals. Do online journalists adhere to the same ethical standards as their colleagues in traditional media? Do PR professionals have heightened ethical obligations when communicating directly with the public through blogs and other social media? What standards are emerging and which are still open for debate? We will hear from a panel of media and PR experts and probe ethical issues through real-world case studies.

Confirmed Panelists:

Jerry Ceppos, former Executive Editor, SJ Mercury News; currently a fellow in media ethics at Santa Clara University's Markkula Center for Applied Ethics.

Tom Formeski, editor, SiliconValleyWatcher.com

Jon Greer, media trainer and editor, 21stCenturyMediaRelations.com

Joel Postman, EVP, Eastwick Communications

PRICING:

This session is being offered at no cost to chapter members and $15 for nonmembers.

CONTACT: Ellen Taverner (etaverner@cooley.com) 650-843-5887

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