PRSA Silicon Valley
PRSA Silicon Valley's home page
Professional Development (Lunch Workshop)
 
Location:
Microsoft Corp.
1065 La Avenida
Mountain View, CA 94043
Details
Guerilla PR Technology Practices &
Working with Social Media

FRIDAY, MAY 30, 2008, 11:30am - 1:30pm

Go Social
PR Strategies and Tactics That Work!

PRSA Silicon Valley invites marketing and public relations professionals to attend a two-hour workshop, jam-packed with actionable information on how business communicators can use social media to advance their goals and objectives.

First Half: Panel Discussion: Segmenting the Blogosphere

The Social Media Club of Silicon Valley will help you identify key players in the blogosphere. They will offer case studies and proven tips on how to work with these influencers to generate positive, mainstream media coverage for your company or clients. Panelists include:

Mike McGrath, VP of New Media, McGrath/Power (Moderator)
Joel Postman, Founding Principal, Socialized PR
Tony Obregon, Social Media Director, Cohn & Wolfe
Valerie Combs, PR Director, BuzzLogic
Brian Solis, Principal, FutureWorks
David Alston, Vice President, Radian6

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Second Half: Training in the Effective Use of Social Media

Lead by world-class media trainers, Jeff Braun and Jon Greer.

Jeff Braun, Principal, Crucial Communications Group,
Former broadcast journalist: CBS News

Jon Greer, Principal, Jon Greer Consulting,
Former print journalist: SF Chronicle and Mercury News

Jeff Braun will train you in the use of audio and visual social media as a business opportunity, also addressing crisis communications and reputation management, strategies and tactics used in real-world case studies.

Jon Greer will show you how to use blogs, wikis and social networks to plan and execute campaigns, evaluate results to measure success, and optimize your press center with RSS feeds.

Sign up now for these 2008 Professional Development workshops, and get an immediate 10 percent off!

  • FRIDAY, MAY 30 — Guerilla PR Technology Practices & Working With Social Media

    FRIDAY, SEPTEMBER 12 — Media Training for PR Pros — Becoming Your Company's Spokesperson

  • FRIDAY, NOVEMBER 7 — Inside the Newsroom
    A day in the life of reporters, editors, producers, anchors—even the cameramen.

Admission is just $49 for PRSA Silicon Valley members
($69 non-members)
And $59 for partners of the PRSA Silicon Valley
(WIC, IABC, AMA, BMA, PRSA-SF, PRSA-EB)
Not Available for Booking
None of these items are bookable



PRSA Silicon Valley Purchase/refund policy: Please Note: We require advanced booking information on catered meetings. Reserved meals canceled less than 48 hours prior to the meeting are charged. PRSA is a non-profit organization and cannot assume the cost for canceled dinners.

Acteva's Purchase/refund policy: Refunds and cancellations are provided only at the discretion of the organization hosting or sponsoring this event. Acteva, Inc. issues credits only when directed to do so by the sponsoring organization. Contact the sponsoring organization for further details.

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