The water feature industry continues to grow. But, how do businesses take full advantage of that growth? By understanding the industry better and uncovering opportunities based on market trends. The National Association of Pond Professionals (NAPP) is leading the way to discovering what the trends are in today’s market by conducting a Water Feature Industry Survey in the Fall of 2008. Published results will be available in 2009 and will include:
• current status of the industry
• competitive analysis
• distribution chains
• pond owner profiles
• growth potential
• trends and the current economic environment
• new markets and market size of current vs. potential customers
• market share related to type of water garden services and products
• overview of current industry makeup and market share in categories among manufacturers, distributors, retailers, landscapers, contractors, etc.
• water feature consumer profile with demographics
Our goal is to reflect the trends and needs of industry businesses, including contractors, landscapers, dealers, distributors and manufacturers.