***EARLY BIRD SPECIAL EXTENDED THROUGH 9/25!***
Ann Wylie Presents Writing That Sells in Connecticut
A world-renowned writing coach travels to Connecticut to share her tips
on how to think like a reader, make your copy more creative, cut through the
clutter and rev up readership.
Writing That Sells
Are your messages actually being read? Americans are bombarded with more
than 5,000 messages a day - more than a million pieces of information a
year. They toss most of that material without even looking at it. So the
question is: How do you ensure that your content makes the cut? Learn
useful tactics that will help you develop distinctive content that
reaches and appeals to your target audience. Ann Wylie will show you how
to put your public relations and communications copy among the fraction
your "reader" actually reads.
Specifically, you'll learn how to:
- Think like a reader. Put yourself in your audience members'
heads so you can make your copy valuable, interesting and relevant.
- Make your copy more creative. Steal techniques from fiction
writers to make your nonfiction writing more dramatic and compelling.
- Cut through the clutter. Master a seven-step system for making
every piece you write easier to read and understand.
- Rev up readership. Draw people into your copy, make your copy
more accessible - even reach readers who won't read.
About the Instructor
Ann Wylie, of Wylie Communications, has been designated an "IABC
Recommended Speaker" for her top ratings at IABC International
Conferences and presents writing workshops throughout the country. She
is the author of more than a dozen learning tools that help people
improve their communication skills and her manual Planning Powerful
Publications, published by IABC, has been called "the bible" of
publication planning. Ann has served as public relations professional in
an agency, corporate communicator for Hallmark Cards, editor of an
executive magazine and as a consultant in her own firm. Her work has
earned 40 communication awards, including two IABC Gold Quills.
NOTE: Course fee includes parking, continental breakfast, and lunch.