PRSA - San Francisco Chapter
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PRSA-SF: Use Social Media to reach Traditional Media
 
Business Wire
44 Montgomery Street, 32nd Floor
San Francisco, CA 94104
Thursday, Nov. 19, 2009
11:30 AM  - 1:00 PM
Details

FREE FOR MEMBERS

Teleseminar:  Using Blogs & Social Media to Reach Traditional Media

BRING YOUR LUNCH & JOIN US!

Learn how to navigate the world of citizen journalism. Traditional media has a love-hate relationship with blogs, yet all types of journalists are seeking out blogs for story ideas and sources. Organizations are leveraging social media as an effective way to get their public relations and communications messages out to the right audiences. Join Josh Hallett and find out how to make it work for you too.  At this teleseminar you will learn:

    * How blogger relations can fit into your outreach program.
    * How blogs are an integral part of online newsrooms.
    * How to integrate hyperlocal blogs into your strategy.
    * How to use Twitter to connect with reporters.
    * How external publishing and syndication can expand your reach.
    * How to meet blogger needs in order to develop strong relationships with them.
    * How to calculate the ROI of your efforts.

Josh Hallett is a new media strategist with Voce Communications. Voce provides social media program strategy and execution for brands like Yahoo, Sony Computer Entertainment America, Intel, NetApp, Disney and a number of B2B/B2C firms.

 

PLEASE NOTE:  You must be present at Business Wire to listen to this teleseminar.

Please bring a brown bag lunch. Refreshments provided.

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