Winning work and staying in front of clients is the first priority for A/E/C firms. Being visible--in print, at the podium and online -- delivers a proven competitive advantage. More than ever in this extended economic recession, clients and prospects need to hear about your firm, know about your in-house experts and understand how your firm is different. Public relations, applied via traditional methods and new social media outlets, offers firm principals and marketing teams the power to differentiate and consistently reach new and current clients.

Mike Reilly FSMPS of Reilly Communications will describe how firms are seeing tangible results and measuring success from their PR campaigns. He will provide an insider's view on how PR works to increase business in professional service firms, and will discuss the essential elements, techniques and tangible results for A/E/C firms. Mike will also present a timely review of the business and marketing value of emerging social media and digital PR tools.