Free conference Friday 9Apr2010, Center For Socially Responsible Business, Lokey Graduate School of Business, Mills College
The idea of "Sustainable Business" is that traditional business practices deplete environments and communities; the new thinking is that businesses ought to sustain the environments and communities where they do business.
The "Three Ps, also known as "Triple Bottom Line" accounting, says that a corporation's ultimate success or health can and should be measured not just by the traditional financial bottom line, but also by its social/ethical and environmental performance.
Confirmed speakers
Keynote Speaker: Suzanne Fallender, Director, CSR Strategy & Communications, Intel Corporation
Mike Hannigan, President and Co-Founder, Give Something Back
Simran Sethi, award-winning journalist and associate professor at the University of Kansas School of Journalism and Mass Communications. (NOTE: She will be delivering her talk via Skype)
