Any small business owner looking to succeed in today’s economy needs to combine branding and positioning with a well-defined integrated marketing strategy. This presentation is designed to go beyond the basics of social media networking and will include brand communication, visual identity/web presence, online public relations and content marketing.
Veterans on active or inactive duty and families can be reimbursed for the workshop cost. Call Ms. Lopez at 510-273-6611 and see http://vetsfastlaunch.org
Presenter: Julia Kocs is a lecturer, entrepreneur and a business development and branding strategist. With dual graduate degrees in Counseling and Spirituality, her recent work includes the Tree-Sit project with UC Berkeley; lectures on change management and branding at the Functional Restoration Program in Emeryville; and growth consulting with BQPM, a quality management and assessment company in Silicon Valley. Prior to launching her consulting career, Julia has directed Connecting Point, a national pilot program in San Francisco. Her current engagements include the branding and development of the HSF TM Mark, a ground-breaking national program lead by the ECC Corporation, the U.S. representative of the International Electrotechnical Commission. Julia is currently the President and Creative Director of KOCS, a communication and brand management company