PRSA-SF: The Challenge of Promoting a Beloved Icon

PRSA - San Francisco Chapter

PRSA-SF: The Challenge of Promoting a Beloved Icon - Golden Gate Bridge


Business Wire 44 Montgomery Street, 32nd Floor San Francisco, CA 94104	Thursday, Jun. 21, 2012 11:30 AM - 1:15 PM

Details

The Challenge of Promoting a Beloved Icon Golden Gate Bridge
75th Anniversary

Once billed as “the bridge that couldn’t be built,” the Golden Gate Bridge is still going strong at age 75. And so is the yearlong promotion of its silver anniversary.
On June 21, two senior marketing professionals from the Golden Gate National Parks Conservancy will give us an inside look at the magnitude of this unique campaign. David W. Shaw, Vice President, Communications & Marketing, and Veda Banerjee, Director of Communications, Golden Gate National Parks Conservancy will discuss:

What it took to achieve broad-based community support for the celebration
What benchmarks were used to measure success
How the Conservancy created and leveraged partnerships, sponsorships, social media and other best practices

Registration

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at $16.50 each

Price: $15.00 Processing: $1.50 Total: $16.50

Non-Member Registration

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at $21.72 each

Price: $20.00 Processing: $1.72 Total: $21.72

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