PRSA-SV Presents: FEATURE THIS!
Want to get more ink? At this fast-paced workshop, PR Newswire Feature News Service Editorial Manager Steve Gosset (formerly an editor and reporter CBS and UPI) will teach you how to turn a ho-hum press release into a compelling feature editors can't resist.
PRSA-SV FEATURE THIS! Writing Workshop
FRIDAY, JUNE 23rd
Microsoft, Silicon Valley Campus
1065 La Avenida Avenue, Mountain View, CA 94043
Registration begins at 8:30 a.m., Workshop 9 a.m. - 11 a.m.
$35 PRSA-SV members/$40 nonmembers/$25 Students Price includes continental breakfast.
To receive your copy of Gosset's "Guide to Writing Good Features" workbook, register online by 5 p.m. JUNE 20th.
Newsrooms get hundreds of press releases every week. Most are tossed before they're read because they focus on hype, not news. How do you rise above the fray? Turn your releases into Features! Feature articles stand out because they have a different "look and feel." Plus, they present valuable information in a concise package editors find most useful.
In this fast-paced, interactive workshop, taught by former UPI and daily newspaper reporter Steve Gosset (now with PR Newswire) you'll: * Learn the best media relations practices for feature coverage * Break down the essential feature ingredients paragraph-by-paragraph * Know when to include photos and/or multimedia elements * Explore writing for the IR (investor relations) audience * Take a virtual tour of successful B-2-B and B-2-C features * Write a feature article "on the fly" * Receive a copy of the "Gossett Guide to Good Features"
Steve will also be available after the workshop for a one-on-one feature article critique session so be sure to bring your samples.
Steve Gosset is the editorial manager for the PR Newswire Feature News Service. Although he is now based in New York City, Steve has taught this workshop to PRSA chapters nationwide. He previously worked as an editor and reporter at CBS Radio Network and is a two-time winner of awards for radio news writing and commentary from the Writers Guild of America. Steve also served as an editor and reporter for United Press International (UPI), the Syracuse Herald-Journal, the Journal-News and the Bergen Record.
