Silicon Valley American Marketing Association
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SVAMA Monthly Event:
PR - A Vehicle for Branding
 
Network Meeting Center at the Techmart
5201 Great America Pkwy
Santa Clara, CA 95052
Wednesday, Jul. 12, 2006
5:30 PM  - 8:30 PM
Details

Driving Brand Awareness, Relevance,
Credibility and Differentiation

When people think "brand," their mind immediately jumps to two elements of the marketing mix: advertising and corporate identity. However, today's smart marketers are realizing that effective and powerful brands can be established and maintained through other tools. In fact, PR can be one of the most powerful and inexpensive approaches - and has been proven to build lasting and in-depth awareness, relevance, credibility and differentiation for major technology and consumer brands.

As the world moves increasingly to "conversational" media both online and offline, PR's advantages as a narrowcast, interactive storytelling function will become even more critical than the mass market messaging of yesteryear. Join us to hear some of the Valley's top PR branders share their stories, techniques and insights about how to use PR as a branding tool.

"The most effective ways to brand something is to focus on PR." Guy Kawasaki

What You Will Learn:

  • How to think about PR's role in the marketing mix and sales cycle -- its impact goes well beyond awareness
  • How to execute and implement PR-driven branding for technology, consumer and healthcare/biotech companies
  • Case studies from: BEA Systems, Clorox, Genentech, HP, Microsoft Windows Media, Oracle, PayPal, Sybase, FaceTime Communications and MetaTV

Join Us and our expert panel as we reveal the power of Public Relation for Branding.

Stay Connected. Stay Informed.

Panel moderated by, Julie McHenry, President of Silicon Valley Public Relations Society of America

PANELISTS
Tim Marklein, Executive VP & GM, Weber Shandwick Worldwide
Mary Shank Rockman, Founder & Principal, MSR Communications
Ryan Donovan, Director of Corporate Media Relations, Hewlett-Packard

WHEN
Wednesday, July 12, 2006
5:30pm-6:30pm Registration and Networking (includes light refreshments)
6:30pm-8:30pm Program and Q&A

WHERE
Network Meeting Center at Techmart
5201 Great America Parkway, Santa Clara
For Directions: www.networkmeetingcenter.com/locat.html

COST
Advanced Pricing by June 28, 2006 ($10 additional after June 28)
$35 SVAMA members
$55 Non-members of SVAMA
$50 Partner members (ASAP, CSPA, PDMA, PRSA, SDForum, SFAMA, SVASE)
$15 Student members with valid student ID

Please register early, as online reservations close at 10:00am on July 12, 2006.

SPONSORS
Many thanks to our generous sponsors! Please visit our website to view the sponsors of the SVAMA.
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Silicon Valley American Marketing Association Purchase/refund policy: Due to obligations to venue and catering, we are not able to process refunds. You may send a substitute in your place by notifying us up to 48 hours in advance at svama@onebox.com or 408.266.9658. You may also send your guest to the registration desk on the day of the event.

Acteva's Purchase/refund policy: Refunds and cancellations are provided only at the discretion of the organization hosting or sponsoring this event. Acteva, Inc. issues credits only when directed to do so by the sponsoring organization. Contact the sponsoring organization for further details.

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