How do I find the best marketing lists? What are considered good response rates? How do I ensure that my messages are welcomed into the inbox of my customers and prospects? How many emails should I send to the same list and how frequently? Does telemarketing work? What are the keys to success in direct mail? What's integrated marketing communications? What's a Johnson Box? Find out the answers to all these questions and more at Best Practices in Direct Response Marketing where 5 distinguished and experienced Silicon Valley executives share their deep expertise and coveted secrets with entrepreneurs and marketing practitioners alike. This event will be moderated by Howard J. Sewell, President, ConnectDirect.

Note: Seating is limited to 32 so please reserve your seat early to reserve your place. This new event will not be repeated until late next year.

AGENDA

• Lead Recycling - Maximizing the Value of Every Sales Lead
• 3 Elements of Direct Mail You Better Get Right
• Telemarketing - How to Do it Right
• Email Marketing - What Works, What Doesn't
• Mobile Marketing - It's Here, Be Ready

SPEAKERS
Sarah Autrand, CEO, Market4Demand, Inc.
Michael Becker, EVP of Business Development, iLoop Mobile
Kathleen Gogan, Partner, Topline Strategy Group
Howard J. Sewell, President, ConnectDirect (Moderator)
Dennis Totah, President & Founder, Catapult Target Profiling

WHO SHOULD ATTEND
Anyone interested in learning about direct response marketing or wanting to update their current knowledge on the subject.

SPONSORS & PARTNERS
BoldFocus (http://boldfocus.com)
Market4Demand (http://www.market4demand.com)
Market4Demand Marketing Educational Series for Entrepreneurs (MESE) (http://www.market4demand.com/MESE/overview.html)
PricewaterhouseCoopers (http://www.pwcglobal.com/tech-forecast)