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SCPD 2008 Spring Conference

 
Boston University Conference Center
72 Tyng Road
Tyngsboro, MA 01879
Wednesday, Mar. 12, 2008
7:30 AM  - 5:00 PM
Details
The Society of Concurrent Product Development Presents
SCPD Spring 2008 Conference
Capturing the Voice of the Customer throughout the Value Chain
One-Day Conference & Workshop
Boston University Conference Center, Tyngsboro, MA
Wednesday, March 12, 2008
 
For Conference Details and SCPD Information, go to www.scpdnet.org.
 
Understanding and integrating real customer needs in product development is a critical factor for innovation and commercial success. Most companies are not as successful as they could be at cost-effective innovation because they do not practice concurrent methods for capturing Voice of the Customer (VoC). Research evidence supporting this appears in “Getting VoC Right with Concurrency,” Concurrency, Fall 2007.
 
At the SCPD Spring 2008 Conference, our speakers will familiarize you with companies that successfully overcame barriers to grow sales through innovative new products by better capture of VoC.  You will network with others who are experiencing your same journey of continuous improvement of product creation systems.  You will identify practices to help your company grow sales and profits by sharing what works and why.  There will be hands-on sessions, during which you may develop specific plans for your organization to be more innovative.

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Strategy Research Institute, LLC Purchase/refund policy: Refunds: Registration cancellations for the Conference on Revitalizing Innovation in Amercia must be in writing and e-mailed to Jerry Kardas at jerrykardas@srgtime.com no later than June 1, 2009. Refunds will not be made for cancellations received after June 1, 2009. Questions? Please contact Jerry Kardas, Conference Manager, at jerrykardas@srgtime.com or 860-803-3959.

Acteva's Purchase/refund policy: Refunds and cancellations are provided only at the discretion of the organization hosting or sponsoring this event. Acteva, Inc. issues credits only when directed to do so by the sponsoring organization. Contact the sponsoring organization for further details.

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