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Thursday, November 13th, 4:00 pm – 7:00 pm What's your brand? Personal branding is not about creating an image for the outside world; it's about unearthing what makes you interesting, compelling and exceptional and using that to achieve your professional goals. In this session, William Arruda, who has been called the personal branding guru by Entrepreneur magazine, will share with you the secrets of building and communicating a winning personal brand. Biography: William Arruda designs and delivers engaging presentations and workshops focused on the human side of branding. Combining his twenty years' corporate branding experience with his passion for the people, he has become a sought-after speaker on the topics of branding, human potential and motivation by some of the world's strongest brands —including Microsoft, JPMorgan Chase, Disney, IBM and Warner Bros. In addition to his speaking business, William is a brand consultant and the President of Reach Communications, the global leader in personal branding. William also leads the Reach Branding Club, a unique, web-based, multi-media personal branding program for consultants, executives and professionals with members from all over the world. William is co-author of the book, Career Distinction. Stay tuned for more information on additional events in November/December all geared towards supporting your Off-campus search. Premium Program* - a one-time event, facilitated by a professional expert.
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