Some companies saw the current financial crisis coming, and some just say they did. Whether you have actually lost your job, or are still concerned that you might, you are probably experiencing a more stressful work life than you did a year ago. And if you’re feeling that way, what about the employees at your company? And your company’s clients and stockholders!?
Join SF IABC for a discussion of the ramifications of the current economic crisis and its effect on professional communicators. The two-tier program will offer a financial analysis of what went wrong and why, followed by a panel discussion with Bay Area communicators who will offer their perspectives of how things are changing, or need to change, in corporate communications and public relations departments to satisfy an ever more cynical and disbelieving audience.
On tap will be Tom Osborne of Exeros, who will offer a brief discussion of modern economic cycles and what he calls the “U.S. bubble experience” that has resulted in the recent economic meltdown–and what is likely to follow. Osborne will provide the framework for the panel discussion that follows.
Our expert panel will include senior-level communications and marketing professionals who will offer suggestions in how to deal with the meltdown malaise and continue to bring focus and excellence to your organization and key audiences. These pros will discuss how communications at their organizations are changing, offer best practices for fostering open communications, and share how they and their respective organizations are dealing with the uncertainty of today’s economy. Panelists will include Lee McEnany Caraher of Double Forte, San Francisco; James David of Goodwill Industries of San Francisco, Marin and San Mateo Counties; and Aliza Hutchison of Cisco Systems, San Jose; and Michael Molinski of Wells Fargo, San Francisco.
While we may not have all the answers, we are planning a very interesting event. Join us, ask questions and share your insights about what you hear. To suggest questions for our panelists or ideas for other chapter programs, please contact Molly Walker, mwalkercom@yahoo.com, 510-428-9291, or Peggy Schuerholz, peggy_w_schuerholz@uhc.com, (415) 547-6008.
