Understanding and Capitalizing on the Groundswell with Charlene Li

The groundswell is here, whether we like it or not, and it's transforming the marketing profession. As marketers, we need a deep understanding of how these trends will change the way we interact with our customers and clients, and how to best leverage the change. Unlike many other experts in social media, Charlene Li is concerned with the big picture, what does this mean for business and marketing strategy and what objectives and strategies should be developed in order to take advantage of this transformation? You need a social media marketing strategy…. Don't miss this great opportunity to hear from thought leaders in this exciting field.

Keynote Speaker: Charlene Li, Author of Groundswell, 6:45 – 7:30pm:
Charlene is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with respected technology and market research company Forrester Research. She was one of Forrester's most quoted analysts and is an accomplished and frequently requested keynote speaker. Charlene analyzes how companies can use technologies - like blogs, social networks, RSS, tagging, and widgets - to meet business objectives.

Charlene is the principal of Altimeter Group. She started her own analyst blog in 2004, and is regularly cited as America's most influential analyst blogger. She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

Register Early! Walk-ins will NOT BE accommodated at this event!
$30 SVAMA members, $45 non-members, $35 Partner members, $15 SVAMA Student Members, $25 Student non-members [includes food!]