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Profile Your Customers to Grow Your Business Whether you have been in business 10 weeks or 10 years, it's critical to ensure you understand why customers buy from you and why they buy from your competition or not at all. Being able to clearly profile your customers will ensure you position your business in the right direction and drive revenue and profit to your top line. Durin gthe Customer Survey Workshop, you will be introduced to the tools and knowledge you need to develop solid customer proifesl-on a shoestring budget, leading to solid levels of growth. W will teach you critical steps to create a survey that will ensure you clearly understnad your customers' needs, goas, and your role in helping them achieve their vision. You will leave the workshop with a survey plan as well as a draft of a survey that will allow you to address key questions: * What's the real value I offer customers? * Why do some individuals and companies buy from me and others buy from my
competitiors or not at all?
* Do I have the right strategy in place to maximize customer loyalty? * What tools are available to easily implement cusotmer research with limited financial resources?
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