 
Don't miss this valuable professional development opportunity jointly sponsored by PRSA and IABC! Join your colleagues for a day packed with networking, information and insights.
PROGRAM:
8 a.m. registration
Rev up your writing!
8:30 to 10 a.m. 'Think like a Reader'
10:15 to 11:45 'Rev Up Readership'
Ann Wylie, President, Ann Wylie Communications
Learn from nationally renowned writing coach Ann Wylie about how to rev up readership and create publications that break through the 'fatigue factor' to reach tired, busy, distracted readers. Think like a reader/focus on the reader, not on your organization, by making a simple twist in your sentences. Convince more people to read your copy with a two-minute perspective shift.
Honing Creativity (luncheon speaker)
Noon to 1:15 p.m.
Lee Cataluna, Honolulu Advertiser columnist
From the mundane to the musical, Lee will offer insights into how writers can tap their creativity
Quick! Call our attorney! Legal vs. PR
1:30 to 2:30 p.m.
Faith Sparr, attorney and professor of Communications, Hawaii Pacific University
Before it's too late, learn when PR professionals and their attorneys should consult
Electronic etiquette
2:45 to 3:45 p.m.
Charles Memminger, Honolulu Star Bulletin columnist
The dos and don'ts of maximizing technological benefits without losing the human touch
For more information: Call Lynne Unemori at 543-7972 or email lynne.unemori@heco.com Payment: Charge card payments may be made online by completing the info below. Checks can be made payable to: IABC-Hawaii and mailed in advance to: IABC Hawaii Chapter, P.O. Box 3434, Honolulu, HI 96801
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