Co-sponsored by the Oregon-Columbia chapter of IABC and the Social Media Club
Ekaterina Walter, author of "Think Like Zuck" talks to us about the principles of success and "Think Like Zuck" mentality. Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies— this talk gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Fast Company, Huffington Post, and other leading-edge print and online publications. She is an author of the book “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.